A comprehensive online presence for The Pedestal, designed to seamlessly support both in-person auctions and a growing digital audience through online bidding and e-commerce functionality. The platform needed to not only enable transactions but also elevate the storytelling around each piece—making it highly informative and engaging for collectors, enthusiasts, and first-time buyers alike.

Central to the development was the creation of a thoughtful, elegant UI that aligned with the heritage and craftsmanship of the antiques themselves. Typography, colour palettes, and styling were carefully selected to reflect the refined aesthetic of The Pedestal’s collection, while maintaining a clean, modern interface that supports intuitive navigation and usability.