Amy Lay

Amy Lay

Amy Lay

I’m a versatile and experienced digital designer with a background that spans both freelance projects and agency collaborations. With a strong foundation in visual communication and user-centered design, I bring a thoughtful mix of strategic thinking and creative flair to every project I take on.

Over the years, I’ve developed a broad skill set that allows me to adapt easily across different industries, platforms, and project scopes. I’m particularly skilled at designing user interfaces that are not only intuitive to use but also align beautifully with existing brand identities. I’m just as comfortable starting from scratch, having created distinctive visual identities from the ground up—everything from logos and typography to full brand systems and guidelines.

I take a collaborative, curious approach to design—always listening closely to client goals and exploring creative ways to bring ideas to life. Whether I’m working on a responsive website, or refining a brand, I focus on creating cohesive, engaging, and purposeful experiences.

Outside of digital work, I have a strong passion for hand lettering and illustration. These more tactile, analog disciplines bring a crafted, human element to my work and often feed back into my digital projects in meaningful ways. My illustration style is playful but refined, adding personality and warmth to everything from brand assets to editorial layouts.

Whether I’m working solo or as part of a team, I bring energy, clarity, and a genuine enthusiasm for good design. I love what I do—and I’m always excited to collaborate on meaningful, well-crafted projects.

I’m a versatile and experienced digital designer with a background that spans both freelance projects and agency collaborations. With a strong foundation in visual communication and user-centered design, I bring a thoughtful mix of strategic thinking and creative flair to every project I take on.

Over the years, I’ve developed a broad skill set that allows me to adapt easily across different industries, platforms, and project scopes. I’m particularly skilled at designing user interfaces that are not only intuitive to use but also align beautifully with existing brand identities. I’m just as comfortable starting from scratch, having created distinctive visual identities from the ground up—everything from logos and typography to full brand systems and guidelines.

I take a collaborative, curious approach to design—always listening closely to client goals and exploring creative ways to bring ideas to life. Whether I’m working on a responsive website, or refining a brand, I focus on creating cohesive, engaging, and purposeful experiences.

Outside of digital work, I have a strong passion for hand lettering and illustration. These more tactile, analog disciplines bring a crafted, human element to my work and often feed back into my digital projects in meaningful ways. My illustration style is playful but refined, adding personality and warmth to everything from brand assets to editorial layouts.

Whether I’m working solo or as part of a team, I bring energy, clarity, and a genuine enthusiasm for good design. I love what I do—and I’m always excited to collaborate on meaningful, well-crafted projects.

Get in touch to chat design and see how I can help on your next project

Get in touch to chat design and see how I can help on your next project

Send me an email

Send me an email

Amy Lay