Sporting Edge brings together powerful insights from world-class performers and proven strategies from behavioural science to help individuals, leaders and teams perform at their best. We designed a digital first visual system that showcases this knowledge and clearly communicates the value of investing in high-performance learning.
Drawing on a vast library of perspectives from elite sport, business, academia, the military and the performing arts, Sporting Edge offers a unique toolkit for personal and professional growth. Diagramatic content and iconography were developed to create an informative and accessible visual language that simplifies complex ideas and makes key insights easy to understand. We created a visual language that adopted lines you would see on a sport's field or court combined with neuron sparks from neuroscience. This visual language built on Sporting `Edge's origins in sport reinforces the brand proposition of the Winning Mindset.
Amy Lay