
Amy Lay

Amy Lay

Amy Lay
Visual identity and website for business coaching
working with high performance leaders and teams
The winning mindset
Sporting Edge
Visual identity and website for business coaching working with high performance leaders and teams
The winning mindset
Sporting Edge
Visual identity and website for business coaching
working with high performance leaders and teams
The winning mindset
Sporting Edge
Icon and wordmark referencing a library of recorded insights.

Powered by insight-led learning
Sporting Edge combines powerful insights from world class performers with proven strategies from behavioural science. A pioneering approach that equips individuals, leaders and teams with the mindset they need to thrive. With a vast library of insights from successful professionals covering elite sport, business, academia, the military and performing arts Sporting Edge provides a comprehensive toolkit. A proactive coaching tool to inspire individuals, leaders and teams to think and act differently equipping people at every level with the confidence, resilience and focus they need to thrive. Creating a digital environment that could explain the benefits and showcase the insights enables those leaders and teams to see the value in investing in training.
Powered by
insight-led learning
Sporting Edge combines powerful insights from world class performers with proven strategies from behavioural science. A pioneering approach that equips individuals, leaders and teams with the mindset they need to thrive. With a vast library of insights from successful professionals covering elite sport, business, academia, the military and performing arts Sporting Edge provides a comprehensive toolkit. A proactive coaching tool to inspire individuals, leaders and teams to think and act differently equipping people at every level with the confidence, resilience and focus they need to thrive. Creating a digital environment that could explain the benefits and showcase the insights enables those leaders and teams to see the value in investing in training.
Powered by insight-led learning
Sporting Edge combines powerful insights from world class performers with proven strategies from behavioural science. A pioneering approach that equips individuals, leaders and teams with the mindset they need to thrive. With a vast library of insights from successful professionals covering elite sport, business, academia, the military and performing arts Sporting Edge provides a comprehensive toolkit. A proactive coaching tool to inspire individuals, leaders and teams to think and act differently equipping people at every level with the confidence, resilience and focus they need to thrive. Creating a digital environment that could explain the benefits and showcase the insights enables those leaders and teams to see the value in investing in training.














Amy Lay