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Amy Lay

Amy Lay

Amy Lay

Visual identity for a leading organisation that champions
Clinical Data Management, the people and technical advances.

SCDM Identity

Society for Clinical Data Management

Visual identity for a leading organisation that champions
Clinical Data Management, the people and technical advances.

SCDM Identity

Society for Clinical Data Management

Visual identity for a leading organisation that champions Clinical Data Management, the people and technical advances.

SCDM Identity

Society for Clinical Data Management

SCDM Wordmark
New colour palette
Integrated movement

Empowering the clinical data management profession

The Society of Clinical Data Management is a vibrant community of members setting out ambitious plans to educate and grow. To become the destination for all new people starting out their careers and a place for established members to be able to peer review new advances and share their knowledge.

With multiple facets to the society the challenge was to create a brand that would encapsulate the enthusiasm and energy and solidify the authority they have in the field of Clinical Data Management.

Empowering the clinical data management profession

The Society of Clinical Data Management is a vibrant community of members setting out ambitious plans to educate and grow. To become the destination for all new people starting out their careers and a place for established members to be able to peer review new advances and share their knowledge.

With multiple facets to the society the challenge was to create a brand that would encapsulate the enthusiasm and energy and solidify the authority they have in the field of Clinical Data Management.

Empowering the clinical data management profession

The Society of Clinical Data Management is a vibrant community of members setting out ambitious plans to educate and grow. To become the destination for all new people starting out their careers and a place for established members to be able to peer review new advances and share their knowledge.

With multiple facets to the society the challenge was to create a brand that would encapsulate the enthusiasm and energy and solidify the authority they have in the field of Clinical Data Management.

Project requirements

The SCDM project was a full visual language that could be rolled out easily internally and constantly, flexible enough to grow with the society and take them forward with new ways to bring the society to it's members, both digitally and through live events. Design for a new website formed a core part of the work that was brought to life by their internal teams.

Amy Lay