Online study branding update

Open Study College, a recognised leader in the distance learning sector, wanted to ensure that their visual identity evolved in step with their rapidly growing business. It was essential that the brand reflected not only their current success but also their future ambitions.

Bold typographic choices were introduced to communicate confidence and clarity across all platforms, from web to print. These new type styles were carefully selected to balance professionalism with approachability, speaking directly to a diverse audience of learners. We also developed a new photographic treatment to unify imagery across campaigns, focusing on real students and educators in authentic learning moments to create a sense of connection and relatability.

To further energise the brand, we designed a set of graphic devices—dynamic shapes, overlays, and accents—that reflect the drive, optimism, and passion of Open Study College’s students. These elements not only bring movement and consistency to the visual identity but also serve as flexible tools for storytelling across different media.

Together, these updates ensure that Open Study College’s brand feels modern, inspiring, and future-facing—mirroring the aspirations of the learners they support every day.

Online study branding update

Open Study College, a recognised leader in the distance learning sector, wanted to ensure that their visual identity evolved in step with their rapidly growing business. It was essential that the brand reflected not only their current success but also their future ambitions.

Bold typographic choices were introduced to communicate confidence and clarity across all platforms, from web to print. These new type styles were carefully selected to balance professionalism with approachability, speaking directly to a diverse audience of learners. We also developed a new photographic treatment to unify imagery across campaigns, focusing on real students and educators in authentic learning moments to create a sense of connection and relatability.

To further energise the brand, we designed a set of graphic devices—dynamic shapes, overlays, and accents—that reflect the drive, optimism, and passion of Open Study College’s students. These elements not only bring movement and consistency to the visual identity but also serve as flexible tools for storytelling across different media.

Together, these updates ensure that Open Study College’s brand feels modern, inspiring, and future-facing—mirroring the aspirations of the learners they support every day.

Online study branding update

Open Study College, a recognised leader in the distance learning sector, wanted to ensure that their visual identity evolved in step with their rapidly growing business. It was essential that the brand reflected not only their current success but also their future ambitions.

Bold typographic choices were introduced to communicate confidence and clarity across all platforms, from web to print. These new type styles were carefully selected to balance professionalism with approachability, speaking directly to a diverse audience of learners. We also developed a new photographic treatment to unify imagery across campaigns, focusing on real students and educators in authentic learning moments to create a sense of connection and relatability.

To further energise the brand, we designed a set of graphic devices—dynamic shapes, overlays, and accents—that reflect the drive, optimism, and passion of Open Study College’s students. These elements not only bring movement and consistency to the visual identity but also serve as flexible tools for storytelling across different media.

Together, these updates ensure that Open Study College’s brand feels modern, inspiring, and future-facing—mirroring the aspirations of the learners they support every day.