Amy Lay

Amy Lay

Amy Lay

The gift wrapping that gives back.

Celebration Papers

Givewrap

The gift wrapping that gives back.

Celebration Papers

Givewrap

The gift wrapping that gives back.

Celebration Papers

Givewrap

Christmas paper for an Australian Christmas

Givewrap gives twice

Givewrap gives twice

Givewrap gives twice

Once to someone you love and once to someone in need. Creating beautiful designs for the Australian giftwrap brand. The first of it's kind.

Once to someone you love and once to someone in need. Creating beautiful designs for the Australian giftwrap brand. The first of it's kind.

Givewrap gives 50% of Profits to Charity

Repeat patterns in letterpress

The goal to was to capture joy of Christmas in a way that felt fresh, vibrant, and perfectly tuned to a summertime audience. By reinterpreting traditional holiday colours with a brighter, sunnier palette, the festive spirit is maintained while also making it feel seasonally relevant. Using letterpress-printed shapes brings an authentic, handcrafted texture to the design, building a repeatable pattern that’s distinctly Givewrap.

Letterpress printed on a proofing press
Hand-mixed colours
A repeatable section

A jelly cat, the classic jelly no kid's party in the 80's could be without.

A jelly cat, the classic jelly no kid's party in the 80's could be without.

A jelly cat, the classic jelly no kid's party in the 80's could be without.

Cherry Blossom

Floral prints are a popular wrapping paper choice for many feminine occasions. The blossom was hand painted and designs transferred to silk screens. The colour was then applied by hand to create subtle changes in colour across the petals. Dip-pen lines were used to create a second screen layering in graceful lines that tie the whole print together.

Hand-pulled screenprint
Hand-painted design
Colours mixed on the screen

Amy Lay