Givewrap gives twice once to someone you love and once to someone in need. &wonder were tasked by Givewrap to create repeating designs for their Christmas and celebration ranges.
The goal to was to capture joy of Christmas in a way that felt fresh, vibrant, and perfectly tuned to a summertime audience. Traditional holiday colours were given a brighter, sunnier palette. Using letterpress-printed artwork brought an authentic, handcrafted texture to the design, building a repeatable pattern that’s distinctly Givewrap.
The birthday paper design took its inspiration from 80's kids parties with brightly coloured jellies and ice cream and a classic jelly cat.
Behind the Scenes
Givewrap Artwork
Amy Lay