To accompany the launch of the limited-edition Rocket 3 Evel Knievel Limited Edition, each owner received an exclusive book serving as its certificate of authenticity.
Commissioned by Triumph Motorcycles and written by renowned Knievel historian Stuart Barker, the book celebrates the legacy of Evel Knievel, the ‘Greatest Daredevil of all Time’ and his rise to fame on the iconic Triumph Bonneville T120.
We created a visual language that honoured Knievel’s unmistakable identity. The result is a series of one-of-a-kind, Knievel-inspired artworks, produced through traditional letterpress techniques—bringing a tactile, handcrafted quality to a story rooted in spectacle, and legacy.
Behind the scenes
Evel Knievel letterpress printing
All of the artwork was letterpress printed by hand and scanned for the book. A set of limited edition prints using designs from the artwork was created for a competition prize. Prints were created combining vintage type with new plates cut for the designs and illustrations.
Amy Lay