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Amy Lay

Amy Lay

Amy Lay

Celebrating the iconic partnership
between Evel Knievel and Triumph

Evel Knievel Made by Triumph

Triumph Motorcycles

Celebrating the iconic partnership
between Evel Knievel and Triumph

Evel Knievel Made by Triumph

Triumph Motorcycles

Celebrating the iconic partnership
between Evel Knievel and Triumph

Evel Knievel Made by Triumph

Triumph Motorcycles

Limited edition of 500
Lettering and letterpress designs
Cloth covered case-bound book

Evel Knievel Made by Triumph

Each Rocket 3 Evel Knievel Limited Edition motorcycle is presented to the owner with an exclusive copy of ‘Evel Knievel - Made by Triumph’.

Commissioned by Triumph and authored by renowned Knievel expert, Stuart Barker, the book celebrates the Greatest Daredevil of all Time and his rise to fame riding a Triumph Bonneville T120. It features one-of-a-kind Knievel-inspired artwork that perfectly captures his trademark visual identity, with designs created through the process of letterpress printing.

Evel Knievel Made by Triumph

Each Rocket 3 Evel Knievel Limited Edition motorcycle is presented to the owner with an exclusive copy of ‘Evel Knievel - Made by Triumph’.

Commissioned by Triumph and authored by renowned Knievel expert, Stuart Barker, the book celebrates the Greatest Daredevil of all Time and his rise to fame riding a Triumph Bonneville T120. It features one-of-a-kind Knievel-inspired artwork that perfectly captures his trademark visual identity, with designs created through the process of letterpress printing.

Evel Knievel Made by Triumph

Each Rocket 3 Evel Knievel Limited Edition motorcycle is presented to the owner with an exclusive copy of ‘Evel Knievel - Made by Triumph’.

Commissioned by Triumph and authored by renowned Knievel expert, Stuart Barker, the book celebrates the Greatest Daredevil of all Time and his rise to fame riding a Triumph Bonneville T120. It features one-of-a-kind Knievel-inspired artwork that perfectly captures his trademark visual identity, with designs created through the process of letterpress printing.

“The Rocket 3 is the ultimate celebration of a truely iconic partnership”

“The Rocket 3 is the ultimate celebration of a truely iconic partnership”

“The Rocket 3 is the ultimate celebration of a truely iconic partnership”

Paul Stroud

CEO Triumph Motorcycles

Letterpress printing

All of the letterpress type was hand-printed and scanned for the book as well as creating limited edition prints for a competition prize.
Prints were created combining vintage type with new plates cut for the designs and illustrations.

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Ascot Parkway print on GF Smith Citrine colour plan
Cooper black vintage type
Hand set on a proofing press circa 1960
Evel Knievel's iconic Americana stars
Handset woodtype
Lazer-cut Evel Knievel overprint
Illustrative print commemorating Evel Knievel's
famous Snake River Pass jump.
Handset metal and wood type along with new cut plates.
Two colour-print.
Letterpress printed plates
Limited edition competition prints.

Amy Lay