Amy Lay
Amy Lay
BRANDING | CUSTOM TYPEFACE
Chick'N'Dip
Domino's Pizza
BRANDING | CUSTOM TYPEFACE
Chick'N'Dip
Domino's Pizza
A brand new chicken concept from Domino’s Pizza, Chick’n’Dip; tasty chicken with dip flavours from around the world. The visual language combines a confident typographic system with cues from both the iconic Domino’s tile and airport destination boards
A brand new chicken concept from Domino’s Pizza, Chick’n’Dip; tasty chicken with dip flavours from around the world. The visual language combines a confident typographic system with cues from both the iconic Domino’s tile and airport destination boards
Each dip required a stand-out colour and icon for easy differentiation. Icons were added as glyphs to the typeface and its variations so they could be used easily across the brand roll-out, through the app, the website, packaging and advertising.
Each dip required a stand-out colour and icon for easy differentiation. Icons were added as glyphs to the typeface and its variations so they could be used easily across the brand roll-out, through the app, the website, packaging and advertising.
At the core of the identity is a bespoke typographic family, developed in three distinct variations to create flexibility and maintain a strong, unified voice. Inspired by airport split-flap departure boards, the custom typeface brings a sense of movement. This modular system allows messaging to shift and update dynamically, making it particularly well-suited to animation.
At the core of the identity is a bespoke typographic family, developed in three distinct variations to create flexibility and maintain a strong, unified voice. Inspired by airport split-flap departure boards, the custom typeface brings a sense of movement. This modular system allows messaging to shift and update dynamically, making it particularly well-suited to animation.
Chick'n'Dip Launch
Chick'n'Dip Launch
Seeing it roll-out!
Domino's Chick'n'Dip design system has been used effectively across packaging, campaign and retail. The below images show how the visual system was used to create maximum impact by the Domino's Big Dip team.
Amy Lay