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Amy Lay

Amy Lay

Amy Lay

Launching the first cocktail & shooting
venue in London

Shooting in Moorgte

Clays –cocktails & clay pigeon shooting

Launching the first cocktail & shooting
venue in London

Shooting in Moorgte

Clays –cocktails & clay pigeon shooting

Launching the first cocktail & shooting
venue in London

Shooting in Moorgte

Clays –cocktails & clay pigeon shooting

Entrance wrap
Vintage frame and traditional painting
Hand-lettering

Have a blast in Moorgate at Clays

Shoot down to Clays bar for a banging night!! –  ‘indoor clay target shooting, fabulous cocktails and insanely good food’. Clays brings all the fun of clay target shooting out of the country into the heart of the city with interactive Clay targeting on mammoth 4K screens. Couple that with fantastic food and lovingly crafted cocktails. What a blast!

The campaign was inspired by the unique Clays shooting experience; a modern, accessible and fun alternative to the traditional Clay shooting we all know. Taking traditional shooting imagery and reimagining them just like a Clays night.

Have a
blast in Moorgate at Clays

Shoot down to Clays bar for a banging night!! –  ‘indoor clay target shooting, fabulous cocktails and insanely good food’. Clays brings all the fun of clay target shooting out of the country into the heart of the city with interactive Clay targeting on mammoth 4K screens. Couple that with fantastic food and lovingly crafted cocktails. What a blast!

The campaign was inspired by the unique Clays shooting experience; a modern, accessible and fun alternative to the traditional Clay shooting we all know. Taking traditional shooting imagery and reimagining them just like a Clays night.

Have a blast in Moorgate at Clays

Shoot down to Clays bar for a banging night!! –  ‘indoor clay target shooting, fabulous cocktails and insanely good food’. Clays brings all the fun of clay target shooting out of the country into the heart of the city with interactive Clay targeting on mammoth 4K screens. Couple that with fantastic food and lovingly crafted cocktails. What a blast!

The campaign was inspired by the unique Clays shooting experience; a modern, accessible and fun alternative to the traditional Clay shooting we all know. Taking traditional shooting imagery and reimagining them just like a Clays night.

Clays presents a re-imagined take on virtual clay target shooting, bringing all the excitement from the British countryside into the vibrant centre of London.

Clays presents a re-imagined take on virtual clay target shooting, bringing all the excitement from the British countryside into the vibrant centre of London.

Clays presents a re-imagined take on virtual clay target shooting, bringing all the excitement from the British countryside into the vibrant centre of London.

Clays Bar

Giving traditional shooting paintings an update

Traditional paintings printed on canvas then framed in vintage frames given a refresh with washi tape, spray paint or a dip in a brightly coloured enamel with a giant clay's sticker and painterly hand-lettered message to finish the artwork.

Washi tape confetti
Dripped paint colours
Vintage frames
Spray paint
Drippy painterly spontaneous lettering
Dipped in enamel
painted faces

Amy Lay