Amy Lay
Amy Lay
BRANDING | DESIGN
Bonneville Experience
Triumph Motorcycles
BRANDING | DESIGN
Bonneville Experience
Triumph Motorcycles
&wonder were tasked by Triumph Motorcycles to create a brandmark and supporting visual language for the launch event in California of the new Bonneville models. The event celebrated the Bonneville as the original and most iconic motorcycle.
&wonder were tasked by Triumph Motorcycles to create a brandmark and supporting visual language for the launch event in California of the new Bonneville models. The event celebrated the Bonneville as the original and most iconic motorcycle.
The Bonneville is synonomous with effortlessly cool, with it's association with icons like Marlon Brando, Steve McQueen, and Bob Dylan. The Bonneville range has continued to appeal to modern day icons and the bikes themselves have continued to develop with performance and rider technologies. The visual language was to reflect both Bonneville's iconic past and its forward-thinking future.
The Bonneville is synonomous with effortlessly cool, with it's association with icons like Marlon Brando, Steve McQueen, and Bob Dylan. The Bonneville range has continued to appeal to modern day icons and the bikes themselves have continued to develop with performance and rider technologies. The visual language was to reflect both Bonneville's iconic past and its forward-thinking future.
The visual direction for the Bonneville Experience was formed around three key areas, Bonneville's iconic past, the modern Bonneville's of today and its California gallery location. The design language took the white space associated with gallery exhibitions, photography from Bonneville's celebrated past and present as well as the new model range, photographed by Grant Evans on 35mm film in association with Ilford. This combination amplified the authenticity and original story.
The visual direction for the Bonneville Experience was formed around three key areas, Bonneville's iconic past, the modern Bonneville's of today and its California gallery location. The design language took the white space associated with gallery exhibitions, photography from Bonneville's celebrated past and present as well as the new model range, photographed by Grant Evans on 35mm film in association with Ilford. This combination amplified the authenticity and original story.
At the event
At the event
Bonneville Experience California
Amy Lay